Paying attention to customers, inside and outside the organisation, can have a significant impact on the efficiency and effectiveness of individual teams and the whole business.
We help companies, PMO's and transformation teams improve performance and achieve successful outcomes by applying simple and effective relationship marketing & communications solutions.
Customer communications & stakeholder engagement
Marketing In Control is a Relationship Marketing Consultancy, which means that we focus on customer communications and stakeholder engagement rather than lead generation.
Customer relationships often take a back seat to acquisition but, in today's connected world, happy customers can help to improve margins and bring in new business. Inside the organisation, we often forget that we have internal customers and colleagues who depend on internal services and support. This may be a non-commercial environment, but the relationships forged with internal customers, team members and stakeholders can improve collaboration, efficiency and performance.
At Marketing In Control, we believe that the same Relationship Marketing principles we use to help you manage external customer relationships are just as applicable, and essential, inside the organisation to help internal teams engage with internal customers and stakeholders. We provide tools, training, coaching and hands-on support for business and team leaders including: customer-facing teams, executives, project, programme & PMO leaders, and change managers.
We are a virtual, collaborative network of independent professionals, experts in particular areas of marketing, social media, design, video and strategy. By choosing to work with us, you have the option to develop internal capabilities, or scale up resources when you need them and scale back when the job is done. Welcome to Marketing In Control!
Some of our clients:
- ARM Holdings
- Berkshire Consulting
- Nortel Networks
- PwC Consulting UK
- Teligent Telecom
Some customer feedback:
"Fran has become a valued contributor in our PR team, helping us to stay connected with our customers and provide added-value. She’s proactive in coming up with inspiring suggestions and will 'go the extra mile' to work on new ideas and develop a solution that’s right for our business."
"Thank you so much for this case study, you make a great team."
Director, P3M Consultancy
Fran is a marketing & business communications specialist and founder of Marketing In Control. A Chartered Engineer and Chartered Marketer, she has many years experience in product development, customer communications and stakeholder engagement. Fran is passionate about helping leaders to unlock business potential through customer value and relationship marketing. She is a keen supporter of the PMO Flashmob and is also an active member of the APM Stakeholder Engagement Focus Group.
Ian Head, of Head-E Design Ltd, is a graphic- and web-designer with over twenty years experience, working for businesses of all sizes across the globe. His skills and experience allow him to deliver creative solutions throughout the marketing spectrum, from branding, to presentations, to extensive delivery in print and online. Clients and publications that have used Ian's work include National Geographic, Fortnum & Mason, UBS, Fortune Magazine, Barclays, CSC, to name but a few.
Marcus Railton, co-founder of Pepper Rafferty Video Production, has over twenty years of experience in both traditional and digital media, creating both audio and video content. As a Producer he offers a diverse skill-set that will guide you from concept through to product or brand launch. Marcus’ previous clients include Sony, Samsung, Oak Furnitureland, Vogue and Wembley Stadium.