What makes your business special? Why your core values matter

What makes your business special? Why your core values matter

Your core values are competitive strengths that you may be taking for granted. The way you do business is a fundamental part of your real value proposition that is frequently overlooked. So, if you want customers to understand why they should do business with you, if you want potential recruits to understand why they should come and work for you, you need to understand the value of you.

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